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Canena Adams, MA, LLBSW, SRAS

BeYou Branding & Consulting Services, LLC
Founder & Owner

Internal Communications Coordinator 

University of Tennessee 

She's UP
(previously known as Women of Worth, Inc)


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Canena wears many hats; she’s a wife of 20 plus years to her business partner and best friend Gregory Adams; she’s a mother of 5, and a mentor. Canena has held various leadership positions, which includes her current position, Internal Communications Coordinator for the University of Tennessee; Founder of "She's UP", previously known as “WOW”/Women of Worth, Inc. 


Canena also served as Interim Executive Director of Marriage Matters Jackson; CEO of Birthline of Jackson, Women’s Chair/President of a Women’s Group (a position she held for over 14 years); Outreach Specialist/Social Worker for the Department on Aging (located in Jackson County, Michigan); and Link Scholars Program Advisor for Spring Arbor University. 


Canena has sat on various boards and currently serves on the Spring Arbor University, Michindoh Board of Trustees. Canena is a certified SRA (Sexual Risk Avoidance) Specialist, Adjunct College Professor, and uses her credentials and expertise via public speaking, teaching, training, and more! Canena has a lengthy background in healthy relationship training  (youth and adults); in hosting and participating in community events and more! She holds a bachelor’s degree in Social Work and an MA in Communication and Leadership from Spring Arbor University; and is currently pursuing her PhD at Liberty University. 


Canena considers herself to be very versatile in that she is comfortable in one-on-one settings but has also stood on larger platforms as the keynote speaker with audiences of 700 or more. Canena has taught, keynoted, and facilitated both small and large groups and events. Additionally, Canena has also done contractual work with the US Department of Health and Human Services/ FYSB (Family and Youth Services Bureau) and has had the honor of speaking on Capitol in Washington, DC and as the closing keynote for the US Dept. of Health.

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Greg Adams, MA, SRAS

Western Career Prep High School

Program Director/Principal

BeYou Branding & Consulting Services, LLC

Founder & Owner

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Greg is a proud father of 5 children and a devoted husband to a beautiful and inspirational wife of 19 years. Greg is a Michigan State University Alumni with a Bachelor's degree in Special Education and a Masters degree in Emotional Impairments. Greg has held multiple leadership positions, and currently serves as Assistant Principal at Bearden High School in Knoxville, TN.  He has more than 15 years of experience teaching emotionally impaired students, rehabilitating at-risk youth and engaging youth in relevant life skills lessons/activities, anger management, and team building exercises to build social appropriateness. Greg’s passion for the community has awarded him the opportunity to volunteer in various capacities ranging from teaching marriage and family classes, hosting community events, to facilitating the significance of positive peer culture.

Greg is a certified SRA (Sexual Risk Avoidance) Specialist and uses his credentials and expertise via public speaking and teaching healthy relationship sessions (to youth and adults).


Greg has keynoted events with audiences of 500 people or more. Greg is also certified in Crisis Prevention Intervention; and Secondary Educational Leadership. Greg has written and assisted in Curriculum Development for Faith Groups; and has mentored and guided countless individuals into achieving their short and long term goals. 


Founders & Owners

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